IT outsourcing vs an in-house IT person: costs, risks and when each makes sense
We compare IT outsourcing with an in-house IT employee: real costs, risks and skills, and when a company should choose one model, the other or a mix.
Insights on IT, AI and growth
Practical articles on IT systems, integration, artificial intelligence, SEO and GEO.
Managed IT services
GEO – visibility in AI search
What GEO is and how to get ChatGPT or Gemini to recommend your company
GEO (generative engine optimisation) explained simply: how AI assistants choose sources and what to do so ChatGPT or Gemini mention your company.
CRM systems and integration
How to choose a CRM for a small or mid-sized company: criteria and common mistakes
How to choose a CRM for a small or mid-sized business: sales process, integrations, total cost, data migration and the mistakes worth avoiding.