Campaign strategy
Goals, audiences, funnel stages and budget split.
Meta ads: Facebook and Instagram
In short
Meta ads are paid campaigns on Facebook, Instagram and Messenger, targeted by audience interests, behaviour and website visitor data. netgroup builds and manages campaigns, prepares ad copy and visuals, and connects Lead Ads forms to your CRM and email so leads can be handled within minutes.
Updated:
Meta ads (Facebook and Instagram)
What you get
Ad creative
Copy, images and short videos tailored to every format.
Lead Ads and CRM integration
Leads from Facebook and Instagram forms go straight to CRM and email.
Pixel and Conversions API
Accurate conversion tracking and audiences for retargeting.
LinkedIn and TikTok
Where your audience is – B2B campaigns on LinkedIn or younger audiences on TikTok.
Who it's for
Who it's for
- Service companies and real estate
- E-commerce
- Events and training
- B2B companies (with LinkedIn)
Technologies and systems
- Meta Ads Manager
- Lead Ads
- Meta Pixel
- Conversions API
- LinkedIn Ads
- TikTok Ads
How it works
How it works
01
Strategy
We agree goals, audience and offer.
02
Setup
Pixel, CAPI, forms and ad creatives.
03
Launch
Campaigns with test variants.
04
Optimisation
We track cost and quality per lead and improve.
Meta ads (Facebook and Instagram)
Frequently asked questions
Facebook or Google ads – which is better?
Google Ads reaches people already searching for a solution; Meta ads reach people who aren't searching yet but match your audience. A combination often works best.
Can you connect Facebook leads to our CRM?
Yes. Lead Ads submissions flow automatically into your CRM, email or other system so you can respond quickly.
Do you create the ad visuals?
Yes, we prepare copy, images and short videos, or work with the material you have.
How do you measure results?
By cost per lead or sale, not just clicks – using Meta Pixel, Conversions API and CRM data.
Related services
Inquiry
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